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After several years, advertisers, content providers, ad tech companies and program distributors have been busy laying the groundwork for dynamically inserted television advertising. Addressable TV allows advertisers to deliver more targeted ads to individual households via cable, satellite or telco set top boxes or web-enhanced “smart” TVs.
JOPLIN, Mo. — Advances in technology prompt some viewers to wonder if their TV is spying on them.

Attorney Aaron Sachs discusses potential privacy concerns in this week’s Legally Speaking.
“If you’re playing something off your phone or personal videos, if you’re putting that on the screen, is that something you really want going back? That’s where you need to make sure you know what you’re agreeing to when you hook at TV up and connect it to the internet.”
Hackers can access its camera and microphone through malware, which they can slip into your TV when it is connected to Wi-Fi. They can use footage from your bedroom or living room to blackmail you and your family. By watching your home and listening to your conversations, hackers know what goods you have, where you keep them when you’re away, and what your plans are.
Smart TVs are essentially televisions that can watch you. Their surge in popularity, along with smart speakers, means corporations (and anyone that can hack these devices) have another window through which they can view your private activity. The data collection that typifies the Internet is spilling over into your offline life — and invading your home.
You're, of course, watching tv right now, but is your tv watching you back?

You may not know that apps embedded into many smart tv's are collecting information of what you watch, when, and much more.
  • Users who have agreed to the terms of the IBA services on Samsung TVs are having their viewing preferences recorded.
  • Samsung gathers everything, from what Netflix shows you are watching to what TV channels you prefer.
  • This Video Privacy Protection Act should have been updated already to cover digital services, but it isn’t.
Devices like smart TV’s, Amazon Alexa, and Google Home are designed for convenience so you can ask about the weather or find your favorite channel, but tech experts warn, these devices aren’t just honing in on the keywords. They’re actually listening 24/7.
If you have purchased a TV over the past few years, there's a high chance it features smart capabilities, tapping into your Internet to beam streaming content. Smart functionality is a standard amenity these days. Lower pricing is also a trend, despite the advanced functionality, but have you ever wondered why costs have come down so much over the past few years? It might be because your TV is watching you as much as you watch it.
“Smart” devices might be handy and offer higher quality services, but users should be aware that everything comes with a price. And we’re not talking here about the price of the actual device, but of the fact that these devices collect device, user and user behavior information and send it to a variety of third-parties.
First it was our smart speakers, now it’s our smart TVs. Well, to be fair, it’s probably been our television for a while, we just didn’t realize it.
"TVs are going down the same road that turned the web & smartphone apps into a cesspit of surveillance."
'Someone spied on us,' one buyer revealed. 'They talked through the camera and they turned the camera on at will'
AMAZON is promoting Chinese made home security cameras and baby monitors despite evidence that hackers are hijacking their massive security flaws.
Ever wondered why TV sets are getting so cheap? Manufacturing efficiency plays a role. But to paraphrase political commentator James Carville, it’s the data, stupid. TVs have joined the ranks of websites, apps and credit cards in the lucrative business of harvesting and sharing your information.
The smart TVs in our homes are leaking sensitive user data to companies including Netflix, Google and Facebook even when some devices are idle, according to two large-scale analyses.
There are plenty of reasons not to rely on the all-too-convenient streaming apps that appear as soon as you turn on your smart TV. You may not want to hear this after spending hundreds of dollars (at least) on a shiny new living room display, but you should really shell out for a streaming device.
A study by researchers from Northeastern University and Imperial College London found that many popular smart TV models, including models by Samsung and LG, as well as streaming dongles Roku and Amazon FireTV, are leaking sensitive user data to advertisers.
The growing concern over online data and user privacy has been focused on tech giants like Facebook and devices like smartphones. But people’s data is also increasingly being vacuumed right out of their living rooms via their televisions, sometimes without their knowledge.
“Right now, you’re paying with your data, but you don’t know the price,” says Casey Oppenheim, CEO of Disconnect, a privacy-focused software company.
Samsung issued a reminder for customers to scan their Internet-connected Smart QLED TVs for malware to prevent malicious campaigns from targeting their devices and use them as part of cyber attacks.
Vizio CTO Bill Baxter says they’re a market leader in disclosures about the use of customer data, and says the data is anonymized
Smart-home gadgets are quietly sweeping through homes across the United States. Whether it’s a Google Home on your kitchen counter, an internet-connected door lock, or a robotic vacuum that talks to your phone, it’s hard to buy a home appliance these days without the option of tying it in to your home Wi-Fi network.
A bit of fine print included in Samsung's privacy policy is drawing comparisons to George Orwell's 1984.